| Fight Against Spam |
T2 Texting, is a proud supporter of the Mobile Marketing Association (MMA), which formed the Wireless Anti-Spam Committee in September 2004 to ensure that wireless content applications remain spam-free.
The MMA established an anti-spam Code of Conduct for phone carriers and marketers in the mobile industry, which T2 Texting supports. The MMA's Code of Conduct advises all brands, carriers and advertisers and technology partners to adopt an opt-in standard for mobile marketing campaigns.
The MMA Code of Conduct is broken into the "Six C's" of privacy:
* Choice: mobile marketing is acceptable only to consumers who opt in to receive it.
* Control: consumers who opt in must have any easy way to opt out of all mobile marketing.
* Constraint: consumers should be able to set limitations on messages received.
* Customization: analytical segmentation tools will help advertisers optimize message volume, ROI and relevancy to the consumer.
* Consideration: consumers must perceive value in any mobile marketing campaign.
* Confidentiality: Privacy policies must be aligned between the carrier and the brand.
T2 Texting considers anti-spam policies critical to preserving the value of mobile marketing for consumers and marketers alike and abides by the MMA Code of Conduct in all of its operations.
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